Project Overview
Client: Canary Point
Objective: To design an intuitive platform where users can easily access the latest exchange rates, trends, and insights, helping them make better trading decisions in an ever-fluctuating forex market.
Problem Statement
In the foreign exchange market, especially in a country like Nigeria where currency rates fluctuate frequently, traders and individuals need real-time access to accurate forex data. Many existing platforms are either cluttered, difficult to navigate, or fail to provide the kind of personalized, actionable insights that users need. NaijaFXRates sought to solve this by creating a clean, user-centric platform that provides up-to-date exchange rates and market trends in a simple and digestible format.
Project Goals
- Deliver real-time forex rates across major currencies relevant to Nigerian users (Naira to Dollar, Euro, Pounds, etc.).
- Provide intuitive tools to track trends, calculate conversions, and offer personalized alerts for rate changes.
- Create a platform that’s user-friendly for both novice users and experienced traders alike.
- Enable users to make smarter trading decisions with access to market insights, rate comparisons, and expert analysis.
Research & Analysis
User Research
We conducted research with two primary user groups:
- Forex Traders: These users needed real-time data, historical trends, and tools to help them predict and respond to rate changes.
- Individuals/Businesses: Users who needed accurate rates for travel, remittances, and business transactions but weren’t familiar with complex forex platforms.
Key Insights:
- Traders required features like alerts on specific rate thresholds, historical trend data, and tools to compare rates across different markets (official vs. black market rates).
- Casual users valued simplicity. They wanted a platform that showed them the most relevant information without overwhelming them with jargon or too much data.
- Both groups emphasized the need for accuracy and reliability in the rates displayed.
Solution